Heres the link from the website :- http://www.nrs.co.uk/toplinereadership.html
Thursday, 27 September 2012
Summary
If we look at each research method we realise that we cannot do without the other, for example you cannot do market research with doing audience research. An example of all the research is from the Nation Readership Survey.
The picture shows how many newspapers were sold to who e.g. men and women. This is important due tothe fact it allows news papers to see how well their papers doing and how they can improve it to make it more popular. This is an example of primary research which can also be used as secondary research if another company uses it as a source like im doing. This is also market research due to the fact newspaper companys can use this to help them in the future with their newspaper. This is also audience research because it tallys up if it was men and women who bought the newspaper the most. If we look numbers are used making it Quantitative data allowing it to be orginised in a table such as the one above.
Heres the link from the website :- http://www.nrs.co.uk/toplinereadership.html
Heres the link from the website :- http://www.nrs.co.uk/toplinereadership.html
Monday, 24 September 2012
Production research
Production research looks into sourcing and generating material for the content of a media product and making sure that the resources are in the right place and the funding is secure to make the product viable.
Creative media productions can be complex and therefore production research has to be comprehensive.
For example a short film is a great way to do production research because it allows you to understand the effort you need to put in, in order to make it successful.
An advantage of short films is that it allows you to get to grip with how to work a camera and the angles you can shoot from.
A disadvantage of short films is that its not much of a comparison to making a full on length film due to the fact its on a much bigger scale.
Creative media productions can be complex and therefore production research has to be comprehensive.
For example a short film is a great way to do production research because it allows you to understand the effort you need to put in, in order to make it successful.
An advantage of short films is that it allows you to get to grip with how to work a camera and the angles you can shoot from.
A disadvantage of short films is that its not much of a comparison to making a full on length film due to the fact its on a much bigger scale.
Audience Research
Audience Research looks into the profile of their target audience. They look at their prefences and buying patterns which are important considerations for any media producer. Classifications are used to describe a media audience.
Researchers talk about audience demographics which means the way in which an audience can be classified according to a rnage of different things such as socio-economic and eprson factors such as age, gender, ethnicity, social claaa, occupation, level of education and sexual orientation.
Most companies which are involved in media research and production use a scale that puts people into different catagories according to their prefences such as their job and social class. The study that studys where people live is called Geodemographics which is important to media companys becasue it gives them an idea what they should advertise in that area.
The information about a persons lifestyle is called is called psychographics which is also very important to advertisers and media producers because it gives them an insight to peoples lives and their personal intrests.
The table
A- Upper middle class, higher managerial
B- Middle class, intermediate managerial
C1- Lower middle class, supervisory or clerical and junior managerial
C2- Skilled working class, Skilled manual workers
D- Working class, semi skilled and unskilled workers
E- The lowest level, people on benefits
This table is great help to media producers because it allows them to see what they should advertise at their audience e.g the price of things such as a media producer would expect the upper middle class to read papers like the gardian so in there then would advertise exspensive clothes and cars while the working class would be expected to read papers like the Sun so therefor producers would advertise things sutiable for their income.
Researchers talk about audience demographics which means the way in which an audience can be classified according to a rnage of different things such as socio-economic and eprson factors such as age, gender, ethnicity, social claaa, occupation, level of education and sexual orientation.
Most companies which are involved in media research and production use a scale that puts people into different catagories according to their prefences such as their job and social class. The study that studys where people live is called Geodemographics which is important to media companys becasue it gives them an idea what they should advertise in that area.
The information about a persons lifestyle is called is called psychographics which is also very important to advertisers and media producers because it gives them an insight to peoples lives and their personal intrests.
The table
A- Upper middle class, higher managerial
B- Middle class, intermediate managerial
C1- Lower middle class, supervisory or clerical and junior managerial
C2- Skilled working class, Skilled manual workers
D- Working class, semi skilled and unskilled workers
E- The lowest level, people on benefits
This table is great help to media producers because it allows them to see what they should advertise at their audience e.g the price of things such as a media producer would expect the upper middle class to read papers like the gardian so in there then would advertise exspensive clothes and cars while the working class would be expected to read papers like the Sun so therefor producers would advertise things sutiable for their income.
Market Research
Market research where you gather information about the markets or customers your looking into. Its a key factor you will need in order to get an advantage over your competitors and in order to do thins you have to know what your target audience is and the social class you want to be researching. In order to do this you need to conduct audience research.
In Market Research you have to look if theirs a gap in the market for what your trying to publish. An example of this is if we look at One Direction and how successful they have become due to the fact there was no big boy band at the time so Simon Cowell seised the opportunity and now they have become one of the biggest boybands of all time.
An advantage of market research is that it gives you an insight to market research and the behaviour of the consumers purchase.
A disadvantage is that the sampling may have errors and may have big inpacts on the results and can lead to bad decisions.
In Market Research you have to look if theirs a gap in the market for what your trying to publish. An example of this is if we look at One Direction and how successful they have become due to the fact there was no big boy band at the time so Simon Cowell seised the opportunity and now they have become one of the biggest boybands of all time.
An advantage of market research is that it gives you an insight to market research and the behaviour of the consumers purchase.
A disadvantage is that the sampling may have errors and may have big inpacts on the results and can lead to bad decisions.
Quantitative Research
Quantitative Research produces data that you can count and measure e.g tables charts and diagrams. This includes both primary and secondary techniques ending in the results including ratings circulations and viewing figures.
Quantitative Research deals with the quantities of certain things and involves the measurements of quantity or amount which is applied to advertising audience research which in the end can develop actual numbers of audience members to accuretely measure market situations.
An advantage of Quantitative Research is that it allows the researcher to study the relationship between the independant variable and the dependant variable.
A disadvantage is that it dosent study anything in a natural environment so the results could be minpulated from the environment.
Quantitative Research deals with the quantities of certain things and involves the measurements of quantity or amount which is applied to advertising audience research which in the end can develop actual numbers of audience members to accuretely measure market situations.
An advantage of Quantitative Research is that it allows the researcher to study the relationship between the independant variable and the dependant variable.
A disadvantage is that it dosent study anything in a natural environment so the results could be minpulated from the environment.
Qualtitative Research
Qualtitative Research produces information about opinions, views and prefences and is very important in the media industry due to the fact its used to find out what individuals and groups think and feel about a paticular media product. It investigates the why and how of certain descion making which is why smaller but more focused samples are used more than larger samples.
Focas Groups are a example of qualtitative research due to the fact people get to share their own opinions on the topics asked. The website below is a link to one of Britains leading focas groups.
One advantage of focas groups is that its a face to face conversation so therefore the moderator can ensure the conversations on track.
A disadvantage of a focas group is that the answers and opinions given by the people can be influenced by their surrounding environment.
http://www.focusgroupsuk.com/
Focas Groups are a example of qualtitative research due to the fact people get to share their own opinions on the topics asked. The website below is a link to one of Britains leading focas groups.
One advantage of focas groups is that its a face to face conversation so therefore the moderator can ensure the conversations on track.
A disadvantage of a focas group is that the answers and opinions given by the people can be influenced by their surrounding environment.
http://www.focusgroupsuk.com/
Sunday, 23 September 2012
Secondary Research
Secondary Research is where you use existing data and research, which can be collected from reading books, magazines, internet, radio stations and from other people. Companys such as the National Readership Survey conduct primary research and sell their findings to other companys who use it as secondary research. Secondary research can be split into called internal and external research.
-However Secondary Research has many limitations, even though its easy to find it could be concidered as un-reliable because we dont know where it comes from especially if its from the internet.
-The data may be old and out of date therefore not needed.
-It can be general and vague and might not help companies in decision making.
- The data collected may not be accurate therefore has to be checked alot making it very time consuming.
-However Secondary Research has many limitations, even though its easy to find it could be concidered as un-reliable because we dont know where it comes from especially if its from the internet.
-The data may be old and out of date therefore not needed.
-It can be general and vague and might not help companies in decision making.
- The data collected may not be accurate therefore has to be checked alot making it very time consuming.
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