Quantitative Research produces data that you can count and measure e.g tables charts and diagrams. This includes both primary and secondary techniques ending in the results including ratings circulations and viewing figures.
Quantitative Research deals with the quantities of certain things and involves the measurements of quantity or amount which is applied to advertising audience research which in the end can develop actual numbers of audience members to accuretely measure market situations.
An advantage of Quantitative Research is that it allows the researcher to study the relationship between the independant variable and the dependant variable.
A disadvantage is that it dosent study anything in a natural environment so the results could be minpulated from the environment.
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