Market research where you gather information about the markets or customers your looking into. Its a key factor you will need in order to get an advantage over your competitors and in order to do thins you have to know what your target audience is and the social class you want to be researching. In order to do this you need to conduct audience research.
In Market Research you have to look if theirs a gap in the market for what your trying to publish. An example of this is if we look at One Direction and how successful they have become due to the fact there was no big boy band at the time so Simon Cowell seised the opportunity and now they have become one of the biggest boybands of all time.
An advantage of market research is that it gives you an insight to market research and the behaviour of the consumers purchase.
A disadvantage is that the sampling may have errors and may have big inpacts on the results and can lead to bad decisions.
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