Summary

If we look at each research method we realise that we cannot do without the other, for example you cannot do market research with doing audience research. An example of all the research is from the Nation Readership Survey.

The picture shows how many newspapers were sold to who e.g. men and women. This is important due tothe fact it allows news papers to see how well their papers doing and how they can improve it to make it more popular. This is an example of primary research which can also be used as secondary research if another company uses it as a source like im doing. This is also market research due to the fact newspaper companys can use this to help them in the future with their newspaper. This is also audience research because it tallys up if it was men and women who bought the newspaper the most. If we look numbers are used making it Quantitative data allowing it to be orginised in a table such as the one above.

Heres the link from the website :- http://www.nrs.co.uk/toplinereadership.html