Secondary Research

Secondary Research is where you use existing data and research, which can be collected from reading books, magazines, internet, radio stations and from other people. Companys such as the National Readership Survey conduct primary research and sell their findings to other companys who use it as secondary research. Secondary research can be split into called internal and external research.

-However Secondary Research has many limitations, even though its easy to find it could be concidered as un-reliable because we dont know where it comes from especially if its from the internet.

-The data may be old and out of date therefore not needed.

-It can be general and vague and might not help companies in decision making.


- The data collected may not be accurate therefore has to be checked alot making it very time consuming.